First, Angus in a nutshell. I’m a cyclist, I wear mostly t-shirts, I like dark beer and whiskey, I own a lot of LEGO sets, and I make the best grilled cheese sandwich you’ve ever had. I built my own gaming computer and I can break apples in half with my hands.
If you’re here, you’re thinking about hiring me. That’s a great idea! I’m good at a lot of things. If you want to check out my work, see the menu on the top of the page. If you want to learn a little more about what makes me tick, read on.
Writing and Editing
First and foremost, I’m a writer. It’s something I’ve always had a knack for and something I’ve always been passionate about.
I write with a few philosophies in mind. The first is clarity — if no one knows what you’re talking about, it doesn’t matter how much you know. Obviously, there are industries with a significant amount of jargon and useful terminology that can’t be avoided, but it’s still vital to focus on getting your point across. Too many writers obfuscate their writing behind needlessly long words like “obfuscate,” which is counter-productive.
The second principle is research. My background is in journalism, and I bring that diligence and thoroughness to everything I write. I want everything I write to be well-sourced and rigorously written, and I’m willing to take the time to ensure that I’m not just making stuff up.
Finally, I think it’s important to be funny. I read a quote once — attributed to both George Bernard Shaw and Oscar Wilde, so who knows where it really came from — that has stuck with me:
“If you have to tell someone the truth, make them laugh.Someone funny
Otherwise, they’ll kill you.”
Obviously, the world of copywriting is usually a little lower-stakes than that, but the idea is sound. People would rather read something that’s at least a little bit entertaining than dry and boring, especially if it’s supposed to be educational or informative. If you want to see a less … let’s say “corporate-friendly” version of my writing, check out the blog I’ve been writing since 2009 here.